Mahindra Thar Roxx: New Luxury Look Launched at a Surprisingly Low Budget!

The Mahindra Thar Roxx, launched on August 15, 2024, represents a significant evolution in Mahindra & Mahindra’s lineup, blending rugged off-road capabilities with modern luxury and comfort.

This five-door mid-size SUV is designed to cater to both adventure enthusiasts and families seeking a versatile vehicle for urban and off-road environments.

Design and Exterior Features

Built on Mahindra’s M_Glyde platform, the Thar Roxx maintains the iconic Thar silhouette while introducing contemporary enhancements. The front fascia features a distinctive six-slat grille flanked by sleek LED headlights, providing improved visibility and a modern aesthetic.

The robust build is complemented by 18-inch alloy wheels and a standard black roof across all variants, emphasizing its adventurous spirit.

One of the standout features is the panoramic sunroof, a first for the Thar series, offering an open and airy feel to the cabin.

The vehicle is available in seven vibrant colors: Stealth Black, Tango Red, Everest White, Burnt Sienna, Battleship Grey, Nebula Blue, and Deep Forest, allowing owners to choose a hue that reflects their personality.

Interior Comfort and Technology

Inside, the Thar Roxx offers a harmonious blend of ruggedness and luxury. The spacious cabin provides ample legroom, making it comfortable for long journeys. Premium upholstery and soft-touch materials adorn the interior, enhancing the overall tactile experience.

The dashboard houses a 10.25-inch touchscreen infotainment system equipped with Bluetooth connectivity, smartphone integration, and navigation features. This system is paired with a Harman Kardon audio setup, delivering an immersive sound experience.

Additional amenities include automatic climate control, ventilated front seats, and a fully digital instrument cluster that provides essential driving information at a glance.

Performance and Off-Road Capabilities

Under the hood, the Thar Roxx offers two engine options:

• 2.0-liter mStallion Turbo-Petrol Engine: Delivers 160 bhp and 330 Nm of torque, providing robust performance for both city driving and off-road adventures.
• 2.2-liter mHawk Diesel Engine: Available in two configurations, with the top variant producing 171 bhp and 370 Nm of torque, ensuring ample power and efficiency.

Both engines are mated to either a 6-speed manual or a 6-speed automatic transmission, catering to different driving preferences. The Thar Roxx is equipped with a sophisticated four-wheel-drive system, featuring a terrain management system that allows drivers to select modes optimized for various conditions such as sand, mud, or rocky surfaces. The Penta Link suspension system enhances ride quality, ensuring stability and comfort across diverse terrains.

Safety Features

Safety is a paramount consideration in the Thar Roxx. The SUV comes equipped with Advanced Driver Assistance Systems (ADAS) Level 2, offering features like adaptive cruise control, lane-keeping assist, and automatic emergency braking.

A 360-degree camera system provides comprehensive visibility, aiding in maneuvering through tight spots and challenging terrains. Blind-spot monitoring further enhances driver awareness, reducing the risk of potential collisions.

Pricing and Availability

The Mahindra Thar Roxx is competitively priced, with the manual petrol base model starting at Rs 12.99 lakh (ex-showroom) and the manual diesel base model at Rs 13.99 lakh (ex-showroom). Bookings commenced on October 3, 2024, with deliveries starting from Dussehra.

Test drives have been available since September 14, 2024, allowing potential buyers to experience the vehicle firsthand.

Conclusion

The Mahindra Thar Roxx successfully bridges the gap between a rugged off-roader and a family-friendly SUV. Its blend of robust performance, modern amenities, and advanced safety features makes it a compelling choice for those seeking versatility without compromising on comfort or style.

Whether navigating urban landscapes or exploring off-the-beaten-path trails, the Thar Roxx is poised to deliver an exhilarating driving experience.